The Instant Coffee Shop

How to open a café in one week

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Pub Date 12 Sep 2023 | Archive Date 12 Oct 2023

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If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days.

It won’t be easy – it may even be the hardest working week of your life – but it is certainly doable. I know, because I have done it myself. The book even includes a seven-day countdown to opening, with tips on cost-effective short cuts and an invaluable list of key pitfalls to avoid.

This is a complete practical guide and manual to opening a modern coffee shop, covering every aspect with detailed, step-by-step advice on subjects from the essential how to brew good coffee to how to design and fit out a venue that suits your aims, whatever your budget.

There is much more to running a successful coffee shop than pouring a good coffee. You’ll learn how to strike a balance between take-aways and sit-down business; how to promote your coffee shop, importantly via social media; how to attract and retain the best staff; how to interact with customers and build the regular clientele which is the lifeblood of any café; and how to balance the needs of freelancers looking for a place to work while also creating a lively, friendly atmosphere and generating turnover. You will be shown how to profitably expand your food offering to serve alongside the coffee – you’d be amazed at what you can achieve with a single toastie machine – and learn the advantages of a commercial dishwasher, along with much, much more.

All this invaluable practical information is leavened with the story of my personal experience as a student funding my living expenses through part-time jobs in hospitality, gradually training on the job as a barista, before finally founding my own one-man coffee shop in Copenhagen – with a minimal budget but plenty of sheer enthusiasm. Less than four years later, my two bustling Darcy’s Kaffes are busy seven days a week on prominent streets in Copenhagen, my branded tuk-tuk operates as a mobile events coffee bar, and I employ eighteen staff. This book tells the story of how I did it, and shows you how you can do it, too.

If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days.


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ISBN 9781786751287
PRICE US$18.99 (USD)

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Featured Reviews

I love coffee. My Insta handle is @coffeeuntil. I immediately wanted to read this book when I saw the title. What a fascinating read. The author included a lot about the history of coffee, the spots in which people would gather to have a cup, and more. I liked that this info was included in addition to the steps about getting a coffee shop up and running in a short amount of time. Thanks to NetGalley for the ARC.

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The Instant Coffee Shop is a quick read for anyone wondering about the inner workings of these small pieces of joy that keep popping up in all cities. After situating himself within the coffee world and the history of coffee and its rise in popularity Miller then talks about things like staff, atmosphere, and social media. This would be a great read for anyone with any business or who is curious about the behind-the-scenes!

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