Refreshing Comms
Internal communication for a better-connected, feel-good, goal-achieving workplace
by Liz Atkin
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Pub Date 7 May 2024 | Archive Date Not set
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Description
You’ve just shared news of the latest plans with employees.
Message sent and received - job done.
But they ain’t buying it. Nothing has changed.
Now what?
Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that’s good, and simpler, for everyone.
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Discover how to make a compelling case to get people onside.
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Get intentional with an actionable comms plan aligned with your specific business goals and values.
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Learn how to engage your audience with high-value content.
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Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.
How’s that for a message that hits the spot?
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Advance Praise
Refreshing Comms truly captures the essence of effective communication within an organization. It eloquently emphasises the vital significance of comprehending the unique needs and motivations of our employees, showcasing how forging this connection can bring about remarkable transformations. As the lifeblood of any company, people are at the heart of success, and this book illustrates how the way we communicate with them can have a profound impact.
The book highlights the pivotal role internal communication plays as a building block in fostering enduring and profound relationships between individuals and the organizations they serve.
What sets Refreshing Comms apart is its ability to present complex concepts in a refreshingly accessible manner. The author’s writing style is engaging and relatable, making it easy for readers of all backgrounds to grasp the concepts and apply them in real-world scenarios. - Jennifer Sproul, Chief Executive, Institute of Internal Communication
Refreshing Comms is a fitting title for a book that really does offer a fresh, accessible guide to mastering the art of employee communication.
It bridges the gap between theory and practice, offering a wealth of practical tools, templates, techniques and insights. Use this as a hands-on guide for confidently navigating today’s complex employee comms landscape.
In short, Refreshing Comms is a breath of fresh air in the literature on internal communication. - Katie Macaulay, MD of AB Communications Ltd, author, lecturer and board member of The International Association of Business Communicators
Available Editions
| EDITION | Other Format |
| ISBN | 9781788605434 |
| PRICE | £14.99 (GBP) |
| PAGES | 232 |
