First print run: Files sent for offset printing in August 2025 with expected publication date of 12/07/25. Soft launch at events will take place in early October and late November, with pre-orders expected to open 1-2 months before publication.

Target audience: Primarily babies and toddlers (birth-to-three) as well as preschoolers and early readers (Pre-K, Kinder). Will appeal to parents/caregivers of babies/toddlers, including those interested in using books to promote engagement and foster developing communication skills. The book will be useful to caregivers of little ones, or older children, with speech-language delays. The book will also appeal to educators, including pediatric speech-language pathologists, who work with young children, as well as any caregivers or educators targeting phonemic awareness, pre-reading, and early decoding skills.

Events/Appearances: Will participate in two soft launch events: a community small business / vendor event on 10/11/2025 and a 3-day national convention at the end of November through the American Speech-Language Hearing Association, where I will partner with other speech-language pathologist board book authors for early sales and increased exposure.

Promotional activities: Social media activities will take place leading up to and throughout launch week on my SLP Instagram account (@spiffyspeech) and author account (@storybookconnection) as well as on Facebook and Threads. Plans include sending out 30-40 physical advanced review copies to speech-language pathologists, book reviewers, and baby/toddler moms who have "influencer" status. Influencers who have promoted my past board books have already been contacted and have signed on to post around launch date. SLP baby/toddler book raffle giveaway planned with at least 6 other authors, possible collaboration with Ninewise Publishing for a book giveaway including all three of my books at the time of launch. Other giveaways will include signed copies of my book along with gift cards or toys/games related to the book's theme. Freebies that require E-mail sign-up will be shared including printable coloring pages, matching games, puzzles, packets of tips related to early communication skills. I have applied for a Kirkus review and plan to send a physical galley to School Library Journal for possible review. I plan to enter a high number of contests that include a designated board book category and sharing any mentions/awards. Social media posts to include: book giveaways, mentions/awards, sharing book reviews, author blog interviews, behind-the-scenes making of the book posts, tips for using the book to promote speech-language skills.

Other Promotions and Advertising: NetGalley promotions, Facebook/Instagram paid ads, likely Amazon ads upon launch

Author information: Holly Rosensweig, M.A. CCC-SLP is a speech-language pathologist and educational resource creator with over a decade of experience providing pediatric evaluations and treatment in the private practice setting. She uses a play-based approach to therapy, incorporating books, toys, games, music, and movement into her sessions. Holly loves working on a team with families, teachers, and other professionals to help children progress. She lives in Maryland just outside of Washington DC, where her two goofy pups keep her very busy!