7 Lessons in Persuasion and Influence
Master Persuasion Basics in 7 Steps
by Di McLanachan
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Pub Date 18 Jun 2026 | Archive Date 3 Jul 2026
John Murray Press US | John Murray Business
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Description
A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.
7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.
* Lesson 1: What is influence?
* Lesson 2: Conveying the right image
* Lesson 3: Becoming a voice of authority
* Lesson 4: Speaking the language of influence
* Lesson 5: Filtered thinking
* Lesson 6: Flexible influencing
* Lesson 7: Proven persuasion techniques
Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
Available Editions
| EDITION | Paperback |
| ISBN | 9781399830553 |
| PRICE | $12.99 (USD) |
| PAGES | 128 |
Available on NetGalley
Average rating from 4 members
Featured Reviews
Cristin P, Reviewer
Thank you Net Galley for the ARC. I have some much new information that will be great to use in my career. I highly recommend all of these books,
Dana G, Reviewer
This book was extremely helpful as someone who is just getting started into sales. I gain valuable and useful information.
Reviewer 2038288
Perfect for those just starting their career and looking to succeed in marketing and their negotiating skills. This was a basic fundamental course and easy to follow.
Thank you John Murray, and NetGalley for those ARC!
Tish D, Reviewer
A quick, accessible primer on persuasion and influence techniques. As an executive, this felt junior - covering basics rather than advanced strategies.
That said, it's useful for brushing up on best practices and serves as a good reminder of fundamentals we sometimes forget in day-to-day work. The "first 4 seconds" insight about impression formation is a valuable touchstone.
Works well for early-career professionals or those new to leadership roles. For experienced executives, it's more of a refresher than new learning.
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