The Business of Storytelling

Inspire Action, Build Trust, and Drive Results Through Story

by Don Yaeger

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Pub Date 15 Sep 2026 | Archive Date Not set

Advantage Media Group | Forbes Books

Business, Leadership, Finance | Nonfiction (Adult) | Professional & Technical

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Description

THE STORY IS THE STRATEGY

Every leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In The Business of Storytelling, thirteen-time New York Times bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool—practical, research-backed, and built from decades in the field.

Key takeaways:

Master the Four Universal Truths that govern every great story
Apply ten proven storytelling elements to communicate with clarity and impact
Use neuroscience to understand why stories drive decisions—and how to tell them more effectively
Build a personal story bank so you're ready for any audience, any room, any moment
Turn everyday experiences into stories that build trust, shape culture, and move people to act
Learn from the habits of history's greatest storytell

In a world flooded with facts and figures, your job isn’t to present more data. It’s to give your data a heartbeat. Storytelling is the skill that allows you to do so. Whether you’re closing a deal, rallying a team, or building a brand, The Business of Storytelling gives you the framework to do it well.

Available Editions

EDITION	Other Format
ISBN	9798887509334
PRICE	$29.99 (USD)
PAGES	240

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