"Moving, thoughtful and mind-expanding." - Johann Hari, best-selling author of Lost Connections and Stolen Focus

"An astute examination of loneliness and isolation that sheds light, finds humor, and provides hope." - Kirkus Reviews

"Richardson's a shrewd, witty, sometimes outraged observer who urges readers to approach individualistic impulses more critically." - Booklife Reviews (by Publisher's Weekly)

"...an invaluable book for understanding the hidden costs of American individualism." - Rob Henderson, USA Today best-selling author of Troubled: A Memoir Foster Care, Family and Social Class

"A moving portrait of the loneliness embedded in everyday American life and a powerful warning to younger generations to course correct." - Jennifer Breheny Wallace, New York Times bestselling author of Never Enough: When Achievement Culture Becomes Toxic -- and What We Can Do About It

"Dr Richardson takes us through an amazing and alarming look in the mirror as a society. As a keen observer of human behavior, James is able to find context and simplify the complexity of answering the question - 'how did we get here?' in an engaging, provocative, and well thought out prose." - Apu Mody - CPG angel investor/advisor and former President Mars Food Americas

"James F. Richardson's Our Worst Strength is a comprehensive and highly entertaining examination of the impact of our unprecedented explosion of lifestyle choices. With humor and care, Dr. Richardson thoughtfully charts the rapid change in social circumstances and attitudes that are contributing to our widespread sense of disconnection. This book is essential reading for anyone looking to better understand the pervasive influence of individualism in modern culture." -Anna Goldfarb, called the "New York Times' friendship correspondent" and author of Modern Friendship: How to Nurture Our Most Valued Connections

The author writes a semi-weekly Substack - Homo Imaginari, with a growing international audience over 1,100 readers. He promotes the book and video trailer once a week at the bottom of every essay.

On LinkedIn, the author has a business following of over 12,000 professionals.

Phase 1 - Pre-orders/buzz - Through May 17

• Substack and LinkedIn used to generate Kindle pre-orders
• Request professional reviews
• Request VIP author blurbs
• University of Arizona talk
• Send branded mailers to VIPs
• Build Amazon launch team 

Phase 2 - Launch Week

• Push fans to discounted Kindle copies in the first 72 hours
• Ask launch team to review on Amazon
• Begin  Substack book tour

Phase 3 - 90 Days 

• Continue Substack book tour
• Pitch more VIPs for praise
• Remind readers and followers to leave Amazon reviews
• Pitch podcasts aggressively

Phase 4 - PR Acceleration

• Podcast appearances
• National media outreach (NPR, radio, magazines)