The Chief Event Officer’s Playbook is an essential guide for leaders who want to move beyond logistics and deliver events with lasting impact. Sasha combines strategy, creativity, and industry expertise to show how events can drive transformation, not just transactions. A must-read for anyone serious about the power of experiential leadership. - Flavilla Fongang, CEO & Founder of Black Rise
This book urges all event leaders to adopt a strategic mindset. Only then can we elevate our role as a strategic business partner and earn a seat at the table, driving pipeline and revenue. This is the only way to allow our team members to elevate themselves beyond logistics, the only way for our roles to prove their strategic impact to the business. This book is a must-read for all event professionals who aspire to a leadership position and who seek more than checklists and room rate negotiations. - Liz Lathan, co-founder, Club Ichi
The Chief Event Officer’s Playbook is a timely and essential guide for anyone serious about transforming events into powerful strategic tools. It highlights the critical importance of designing events with intention, creativity, and a deep understanding of how people learn and engage.
In today’s knowledge-driven economy, meetings and events are not just gatherings - they are catalysts for innovation and economic acceleration. This book offers a roadmap to creating impact through professional event design. Every page offers insight, every paragraph fuels inspiration. It’s not just a book - it’s a blueprint. I’m certain it will become the go-to bible for every forward-thinking event professional. - Linda Pereira, CEO, CPL Events & Consultancy
With the rise of AI and changes in marketing, events have emerged as the most powerful channel - no longer optional, but a critical, strategic business function.
For years, event professionals have pushed to shed the "party planner" label and claim their rightful place at the heart of organisational strategy. This book gives you the blueprint to make that happen. Every event professional should read it - and so should every C-suite leader serious about the critical role of events in delivering on your big strategic objectives. Will Curran, event industry influencer and successful event agency owner