Most self-help books leave you thinking. Start With What If gets you moving—this week.

Through 52 weekly What If questions and the simple three-step What If Rule (Pause. Question. Go.), you learn to create better perspectives and options in real time. Not someday. Not after the whole book. Starting in week one.

Each What If question works as a small interrupter, breaking your usual patterns of thinking or reacting just long enough to create a better choice, a clearer direction, or a better next step.

This is not about massive life overhauls or complicated systems. It is about asking one powerful question each week that shifts how you see a situation then taking one meaningful action that changes what happens next.

What if this week, you let go of comparing yourself to others

What if you said no to something you usually say yes to

What if you caught yourself blaming and let it go

Some questions will challenge you. Some will surprise you. A few may annoy you those are usually the ones worth sitting with. Each one gives you something you can act on immediately.

Readers who enjoy the practical, behavior-driven insights of books like The Let Them Theory or Atomic Habits will appreciate Start With What If’s action-first design. It is a simple, weekly way to move from reflection to real-world change.

Here is what readers discover:

• How to turn everyday moments into momentum

• How to break patterns that have held them back for years

• How to build the self-trust that makes future change easier

Whether someone is leading a team, raising a family, navigating a career shift, or simply ready to live with more clarity and confidence, this book shows how small, intentional questions create lasting change one week at a time. It is easy to start, easy to share, and ideal for readers who want clear direction without overwhelm.

Doug Fleener went from a broke, out-of-work drug addict to building a life he never imagined. He became director of retail for Bose Corporation, CEO of a national company, and a coach and speaker known for helping people create meaningful personal and professional change. His approach is grounded in decades of coaching, lived transformation, and the belief that anyone can create better perspectives and options no matter where they start.

One question. One week. One action. Real change starts now.

Available in paperback and eBook on January 6, 2026.